About
The person behind the work.
I'm a marketing professional with 2.5+ years experience leading full-funnel strategy for a 10-location retailer, and a proven track record building audiences from scratch. I've generated over $6M in promotional sales, grown social accounts by 2,400%, and built a content brand to 163,000+ followers in 6 months.
How I got here
My connection to the lumber industry goes back three generations. My great-grandfather and grandfather both worked for the Forest Service, and my grandfather went on to become a forestry professor at Oregon State University. He and my grandmother also ran a Christmas tree farm — I spent much of my childhood walking that land with him, watching trees get processed, and developing a genuine appreciation for the wood products industry long before I entered it professionally.
That background led me to Gold Beach Lumber, where I've spent the past 2.5 years as Marketing Coordinator for a 10-location hardware and building materials retailer. I oversee campaign planning and execution across digital and traditional channels, manage the annual marketing budget, and coordinate promotions across all store locations.
Alongside that, I run MealPrepRituals — a content brand born from a separate passion for fitness and nutrition. In six months I grew it from zero to 163K+ followers and 20M+ organic views, monetized through affiliate partnerships, brand deals, and cookbook sales. Together, these two paths reflect who I am: someone with a generational connection to an industry I believe in, and an entrepreneurial drive to build audiences from scratch.
How I work
Results over optics
I care about what moves the needle — pipeline, revenue, retention. Vanity metrics are a distraction.
Story first
Every channel, campaign, and piece of content should tell a coherent story. Consistency compounds.
Data-informed, not data-driven
Numbers tell you what happened. Intuition and empathy tell you why — and what to do next.
Bias toward action
A good plan executed now beats a perfect plan executed never. I move fast, test, and iterate.