Selected Work
Real campaigns. Real results. Here's how I think, build, and measure.
Coordinated a limited-time Milwaukee tool promotion across social, email, SMS, Google Ads, print, and in-store — exceeding the $100K sales goal.
Executed the company's biggest paint promotion — a BOGO offer that sold 2,069 gallons, 29% above the goal.
Managed the full marketing program across 10+ locations — $450K budget, $3M+ in promotional sales, 6.7x ROAS.
Built a high-protein meal prep content brand from under 200 followers to 163K+ across platforms — generating 20M+ organic views and $17,500+ in revenue through cookbooks, meal plans, affiliate, and brand deals. Solo, no ad spend on growth.
Designed and produced 12-page monthly print circulars distributed across 10+ retail locations — coordinating buyers, vendors, and deadlines every month.