2024Gold Beach Lumber

Milwaukee Days

Multi-ChannelPaid MediaEmail & SMS

RoleMarketing Coordinator

DurationLimited-time promotion

Results

$127K+Promotional sales generated

350K+Total campaign impressions

32–38%Email open rate

26–32%SMS click-through rate

Overview

Drove significant sales during a limited-time Milwaukee tool promotion across multiple store locations and marketing channels — exceeding the $100K sales goal and generating 350K+ impressions through a coordinated campaign spanning social, email, SMS, Google Ads, print, and in-store marketing.

The Challenge

Drive significant sales during a limited-time Milwaukee promotion while reaching customers across multiple stores and marketing channels — all within a defined promotional window.

Approach

01

Campaign Architecture

Built the campaign around clear sales and engagement KPIs. Coordinated promotional messaging across social media, email, SMS, Google Ads, print, and in-store marketing across multiple locations.

02

Creative & Asset Development

Developed and coordinated all creative assets for the promotion — graphics, copy, and channel-specific formats — ensuring consistent messaging from digital to in-store.

03

Execution & Tracking

Managed campaign timing and execution across multiple locations. Tracked sales, impressions, email performance, and SMS engagement throughout the promotional window.

Key Takeaway

Exceeding a $100K sales goal comes down to coordination — making sure every channel is telling the same story at the right time. When social, email, SMS, and in-store all align, the results compound.

Campaign Creative

The Ads

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2024Gold Beach Lumber

Social Media Growth

Social MediaContent StrategyOrganic Growth

RoleMarketing Coordinator

DurationOngoing

Results

3M+Total social media views

2,400%Increase in social reach

100K+Views on one account in 90 days

9Social accounts managed

Overview

Increased organic social reach and engagement across multiple retail brands and locations — growing one account from under 1,000 to 100K+ views in 90 days and driving a 2,400% increase in overall social reach across approximately nine managed accounts.

The Challenge

Increase organic social reach and engagement across multiple retail brands and locations while making the content more useful and consistent for customers — without a large paid budget.

Approach

01

Content Strategy

Developed content strategies around product education, promotions, customer stories, events, community content, and product demonstrations. Created recurring content themes and posting plans for each brand.

02

Content Production

Created graphics, videos, captions, and promotional content across approximately nine social accounts. Supported both organic and paid social campaigns simultaneously.

03

Performance Optimization

Used performance data to identify what content was generating reach and engagement. Doubled down on high-performing formats and adjusted strategy based on what the data showed.

Key Takeaway

Organic growth at scale is a content system problem, not a creativity problem. Consistent strategy, data-driven iteration, and content built around what customers actually need — that's what turns under 1,000 views into 100K+ in 90 days.

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2024Gold Beach Lumber

Best Look Paint BOGO

Retail CampaignCreativeMulti-Channel

RoleMarketing Coordinator

DurationPromotional window

Results

2,069Gallons sold during promotion

29%Above the 1,600-gallon goal

469Gallons sold above goal

#1Biggest paint promotion of the year

Overview

Drove the company's biggest paint promotion of the year — a Buy One, Get One Free offer on Best Look interior and exterior latex paint — selling 2,069 gallons, 29% above the 1,600-gallon goal and beating the prior year's results.

The Challenge

Drive sales during the company's biggest paint promotion of the year and make a simple Buy One, Get One Free offer stand out across digital and in-store channels.

Approach

01

Creative Direction

Developed the creative direction around a strong paint-focused visual. Created social media and promotional graphics built to communicate the BOGO offer quickly and clearly.

02

Channel Coordination

Coordinated messaging across social, email, signage, and other promotional channels. Built the campaign around a single clear customer offer: Buy One, Get One Free on Best Look interior and exterior latex paint.

03

Sales Tracking

Monitored sales against the campaign goal throughout the promotional window, tracking gallon volume against the 1,600-gallon target.

Key Takeaway

A simple offer executed well beats a complex campaign every time. Clear creative, consistent messaging across every channel, and a goal to beat — that's the formula for a promotion that actually moves product.

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2024Gold Beach Lumber

Multi-Channel Marketing Program

StrategyBudget ManagementFull-Funnel

RoleMarketing Coordinator

DurationOngoing

Results

$3M+Promotional sales generated

6.7×Reported ROAS on promotional activity

$450KAnnual marketing budget managed

10+Retail locations supported

Overview

Managed the full marketing program for a multi-location retail company — coordinating campaigns across 10+ locations, managing a $450K annual budget, and generating $3M+ in promotional sales with a reported 6.7x ROAS across digital and traditional media.

The Challenge

Coordinate marketing for a multi-location retail company where promotions need to work across many stores, brands, departments, and media channels — all on a defined budget with measurable sales goals.

Approach

01

Campaign Planning

Managed the marketing calendar in Monday.com. Planned campaigns around seasonal and promotional priorities, coordinating buyers, vendors, store teams, and outside creative partners.

02

Creative & Media Execution

Developed creative across social, email, SMS, print, signage, and advertising. Managed digital and traditional media including Meta Ads, Google Ads, radio, billboards, direct mail, and 12-page monthly print circulars.

03

Performance Reporting

Managed campaign budgets and timelines. Tracked campaign performance using sales and marketing KPIs, reporting ROAS on promotional activity and adjusting spend allocation based on results.

Key Takeaway

Managing marketing at scale is a coordination problem as much as a creative one. When the calendar, the budget, the creative, and the channels all work together — the results show up in the sales numbers.

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2024–2025Personal Brand

MealPrepRituals

Content StrategyOrganic GrowthPaid Media

RoleFounder & Content Creator

DurationOngoing

Results

163K+Followers across platforms

20M+Organic views in 6 months

$17.5K+Total revenue generated

$0Ad spend on audience growth

Overview

Built MealPrepRituals from under 200 followers into a 163,000+ follower content brand across Instagram, Facebook, TikTok, and YouTube — generating 20M+ organic views in 6 months and $17,500+ in revenue through a self-published cookbook, custom meal plans, Amazon affiliate, and a brand deal partnership. Zero ad spend on growth.

The Challenge

Build an audience and a revenue-generating content brand from scratch — no existing following, no paid promotion budget, no outside funding — using only organic content strategy and a repeatable production system.

Approach

01

Content System Design

Built a repeatable short-form content format around a consistent hook, ingredient breakdown, cook steps, and macro/calorie info in the caption. Designed the system to scale recipe production without sacrificing consistency across platforms.

02

Audience Growth & Monetization

Grew the audience organically to 163K+ followers across Instagram, Facebook, TikTok, and YouTube. Turned that audience into multiple revenue streams: a self-published PDF cookbook (now on version 5, 19 original recipes), custom 8-week meal plans, Amazon affiliate links, and a brand deal partnership with MenuFit.

03

Paid Media Optimization

Ran and optimized a Meta Ads campaign to drive cookbook sales — using a top-performing organic reel as ad creative and a Lookalike audience. Diagnosed underperforming ad delivery mid-campaign and fixed it by switching audience strategy, improving results without increasing spend.

Key Takeaway

You don't need a budget to build an audience — you need a system. A repeatable content format, consistent posting, and data-driven iteration turned under 200 followers into 163K+ and a brand that actually generates revenue.

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Milwaukee Days

Campaign Architecture

Creative & Asset Development

Execution & Tracking

The Ads

Social Media Growth

Content Strategy

Content Production

Performance Optimization

Best Look Paint BOGO

Creative Direction

Channel Coordination

Sales Tracking

Multi-Channel Marketing Program

Campaign Planning

Creative & Media Execution

Performance Reporting

MealPrepRituals

Content System Design

Audience Growth & Monetization

Paid Media Optimization

Monthly Print Circulars

Content Planning

Design & Production

Distribution Coordination

April 2025 Circular

December 2025 Circular

July 2025 Circular